For nearly two decades, text-based giving has played a crucial role in charitable fundraising and mobile giving. Now, with 97% of Americans owning a mobile phone and text messages boasting a 98% open rate, there’s never been a better time to embrace Text-to-Donate as a primary fundraising strategy.
🔎 A History Lesson in Mobile Giving
The Mobile Giving Foundation, established in 2008, pioneered text-to-give in the U.S., enabling donors to contribute by simply sending a text message and charging it to their phone bills. This model demonstrated the power of fundraising through mobile.
However, after 17 years of operation, the Mobile Giving Foundation has closed its doors and is no longer offering text-to-give in the U.S. While it was instrumental in popularizing philanthropy through mobile donations, the system had clear limitations - charities couldn’t access donor data, donations were restricted to mobile phone billing, and organizations had limited flexibility in how they engaged supporters.
Pledge’s innovative text-to-donate platform solves all of these issues & now makes fundraising easier than ever.
📌 Text-to-Give vs. Text-to-Donate: What’s the Difference?
🚀 Enter Pledge: Your Partner for Mobile Fundraising
With a deep-rooted history in SMS fundraising technology, our team - led by CEO James Citron - includes experts who built and ran the 2nd largest text messaging company in the U.S. Prior to Pledge, they worked closely with the Mobile Giving Foundation and saw firsthand both the positive impact and the critical shortfalls of the old model. That’s why we built the world’s most advanced text-to-donate platform, making it free and accessible for any nonprofit, with an unlimited number of campaigns.
💡 Why Pledge’s Text-to-Donate is a Game-Changer
✨ More Ways to Give – Unlike the old text-to-give model, Pledge’s Text-to-Donate offers 10 different ways to donate, all within one simple mobile-optimized form, including: Venmo, PayPal, stocks, DAFs, Apple Pay, Google Pay, ACH bank transfers, credit/debit cards, and even cryptocurrency!
📊 Real-Time Donor Data – Nonprofits can now access critical donor information, allowing them to build lasting relationships and boost donor retention rates.
💵 Customizable Dollar Handles – Organizations can set suggested donation amounts to maximize impact.
🔁 Flexible Giving Options – Supporters can choose between one-time gifts or recurring donations, driving sustainable nonprofit fundraising.
🎯 Personalized Experience – Customizable keywords and bounce-back messages enable nonprofits to craft a tailored, engaging donor journey.
📲 The Future of Philanthropy is Mobile
The reality is clear: mobile giving isn’t the future - it’s now!
As Pledge continues to lead the charge in fundraising innovation, we’re excited to provide nonprofits with the best products to engage their communities, increase donations, and make a lasting impact.
If your organization hasn’t yet explored text-based fundraising, there’s no better time to get started - and with Pledge, it’s easier than ever.
💜 Ready to launch your own Text-to-Donate campaign? Get started for free today!
🙋♀️Need Help?
Have questions or need assistance with Text-to-Donate? Contact us here. Our team is ready to support you every step of the way!