As a company founded & based in Los Angeles, we are heartbroken by the devastating wildfires ravaging our city, including the unprecedented Palisades and Eaton Fires. Their destruction has displaced hundreds of thousands of people, damaged thousands of homes & structures, and tragically claimed lives.
With emergency responders working tirelessly amidst limited resources, it’s a time for us to unite and support our community. To those on the front lines helping our neighbors are need, we see you & we're here for you.
How You Can Help:
Pledge is proud to power hundreds of fundraisers for wildfire relief efforts. Below, you'll find a brief list of trusted organizations providing critical assistance. Check back regularly for updates. To everyone affected, please stay safe and strong - we’re with you. 💜
Where to Donate: Trusted Fundraisers for LA Wildfire Relief
➡️ Altadena Girls
Help 14-year old Avery of Altadena, CA support young girls impacted by the fires. Avery's crowdfunding campaign will provide essential, everyday items to girls throughout the wildfire region to carry-on amidst challenging circumstances. Learn more about her story here on Time.com.
➡️ Olivetta & Chez Mia Crowdfunding Campaign
Text DINNER to 707070 to support restaurateur Marissa Hermer's incredible crowdfunding campaign to provide freshly prepared meals to displaced families. Learn more about her story here on Today.com.
➡️ CNN’s Impact Your World Fundraiser
Support multiple nonprofits offering disaster relief. Split your donation evenly or choose a specific organization from the dropdown menu.
➡️ Univision Fundraiser
Donate to the Univision Foundation to collaborate with community agencies and orgs providing long-term support to the affected communities. As immediate help, they're offering resources to take care of emotional health.
➡️ Watch Duty
Donate directly to this life-saving app, which is a nonprofit, non-partisan, non-government organization focused on disseminating public safety information in real-time from verified sources. Watch Duty is powered by real people – active and retired firefighters, dispatchers, and first responders (not crowdsourced) – who diligently monitor radio scanners and collaborate around the clock to bring you up-to-the-minute life-saving information.
➡️ California Community Foundation (CCF)
Help provide immediate relief as well as mid-term to long-term recovery services to those affected by the wildfires.
➡️ City of Long Beach
Text LB2LA to 707070 or donate through the City of Long Beach's fundraiser page to raise critical funds for the California Community Foundation (CCF).
➡️ Pasadena Village Relief Fund
Provide older adults (55+) with the resources and support needed to navigate these challenging circumstances.
➡️ LAFD Wildfire Emergency Fund
Equip Los Angeles firefighters with critical supplies and tools needed to battle these devastating fires.
➡️ Boris Lawrence Hensen Foundation's Mental Health Services
Donate directly or text CAREFORLA to 707070 to support their mental health services by providers on standby who are helping to begin the process of rebuilding the loss that is unseen.
➡️ Canyon Coffee x Google Matching Campaign for CCF
Double your donation to the California Community Foundation (CCF) through this campaign hosted by Canyon Coffee and Google. Donate directly or text CANYON to 707070.
➡️ Parks Project Campaign
Donate directly or text LEAVE to 707070. Funds are distributed among several nonprofits helping wildfire victims.
➡️ CORE (Community Organized Relief Effort)
Help their emergency teams to distribute masks, hygiene kits, and other essentials to protect vulnerable communities.
➡️ American Red Cross
Provide emergency shelters, food, water, and emotional support for affected individuals and families.
➡️ World Central Kitchen
Aid their relief team in providing fresh meals and water to first responders and displaced families impacted by the wildfires.
➡️ Paw Works
Assist their rescue efforts, including caring for animals displaced by the fires and transporting them to safe relief sites.
➡️ Baby2Baby
Support their work with 470 partner organizations in LA County spanning schools, shelters & hospitals to provide essential items, including diapers, food, formula & hygiene products for babies and families.
Start Your Own Fundraiser:
Want to make an even bigger impact? Create your own fundraiser in minutes using PledgeAI. Draft compelling content, social media posts, and emails to share your campaign with your network. Get started here.
Free Quick Payouts for ALL Nonprofits:
Given the immediate needs of all communities affected by the LA wildfires, near and far, we are waiving fees for Quick Payouts across our platform in January for ALL nonprofits. Any nonprofit can now request a quick payout through Pledge in 3 easy steps:
✅ Login to your Pledge Impact Hub account
✅ On the Payouts tab, set up ACH payments (if you haven't already)
✅ On the Payouts tab, click "Start Quick Payout" & funds will be received within 4 business days.
Need Assistance?
Have questions or need help setting up your fundraiser? Contact us here. Our team is ready to support you every step of the way.
Together, we can help rebuild lives and restore hope. Let’s stand with Los Angeles during this critical time.