Pledge and American Diabetes Association® Tackle Diabetes Through Mobile Engagement

June 21, 2016

VENICE, Calif., (June 21, 2016) – Pledge announced today the launch of The American Diabetes Association®'s (Association) first mobile video integrated giving experience to support donations that allow kids with diabetes to attend summer camp. Earlier this year, the Association launched its Team Tackle initiative, bringing together 45 current, former and aspiring professional football players with the Association to tackle diabetes and help send children with diabetes to summer camp. The collaboration between the Association and Pledge will deliver an enhanced experience to individuals who donate to the "Become a Camp Champion" campaign.

Supporters of the Association's "Become a Camp Champion" campaign will immediately receive a thank you video from a Team Tackle member directly on their phone. Each donor will also receive a monthly video with an update on the impact of their contribution and the program. The ability to deliver shareable and engaging video content to mobile devices gives the Association’s donors the opportunity to be a part of the mission on the personal device of their choosing.

"The next evolution of charitable engagement is occurring before our eyes on mobile," says James Citron, CEO of Pledge.

"Progressive organizations like the American Diabetes Association® realize that demonstrating their impact and raising money for their important cause requires a mobile-first communication strategy for both existing and future donors. We're honored to work with the American Diabetes Association® to help them provide the life-changing experience of camp to more children living with diabetes."
  • According to Tech Impact, “75 percent of donors indicated that nonprofit videos are more compelling when deciding whether or not to donate.”
  • A recent study of 100,000 fundraising campaigns by Indiegogo found “Campaigns with a video raise 4 times more funds than campaigns without one.”

"We’re working with our Team Tackle players to give children with or at risk for diabetes the life- changing experience of camp," said Kelly Mueller, national director of camps at the American Diabetes Association®. "Children who participate in American Diabetes Association® camps gain the skills and confidence they need to manage their diabetes in a safe environment while participating in traditional camp activities and forming lifelong friendships."

To make a donation, visit or text the word CAMP to 91065.

Throughout the summer, Team Tackle players will be visiting American Diabetes Association® Diabetes Camps across the country.

About Pledge

Pledge is an award-winning fundraising platform that makes it easy for businesses, nonprofits and individuals to make a positive impact in their communities and around the globe. With Pledge, every Zoom call, Clubhouse chat, Shopify store, and virtual event can become a fundraising opportunity and demonstrate real-time impact. Interested in making a difference? Visit and make your #PledgeToDoGood.

About American Diabetes Association® The American Diabetes Association® is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Since 1940, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association® at 1-800-DIABETES (800-342-2383) or visit Information from both these sources is available in English and Spanish